Home Business Twitter ban: platform drops market share to 2.8%, Facebook, Instagram gain

Twitter ban: platform drops market share to 2.8%, Facebook, Instagram gain

by Kunle Awosiyan
tWITTER

100 days after Nigeria banned Twitter in the country, the microblogging platform has lost about 23.44 per cent out of its 25.52 per cent market share before the ban.

This is as other social media platforms like Facebook and Instagram gain massively from Twitter’s losses.

According to Statcounter, a global social media statistics platform, as of May 2021, Twitter had a market share of 25.52 per cent in Nigeria, but this has drastically reduced to 2.8 percent as at August 2021.

However, in a sharp contrast, Facebook’s 56.46 per cent as at May has suddenly jumped to 76.87 per cent, while Instagram’s 5.25 per cent is now 11.47 per cent.

 

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