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Home Africa Silverbird Group and AAA Entertainment Sign $50 Million Deal at IATF

Silverbird Group and AAA Entertainment Sign $50 Million Deal at IATF

by Kunle Awosiyan

Silverbird Group and AAA Entertainment are entering into a partnership to develop and produce
a slate of cinematic African feature films on the continent.

AAA Entertainment will bring to the partnership an experienced film development, financing and production team, facilities and partnership network, while Silverbird Group brings its cinema exhibition and distribution
infrastructure and experience in West Africa and the rest of the continent, as well as its studio
facilities and network in Los Angeles.

The deal is valued at $50 Million and will focus on the African Export Import Bank’s (Afreximbank) USD500 million Creative Industry Programme for financing. This partnership agreement was signed today at the Afreximbank pavilion at the Intra African Trade Fair (IATF) in Durban South Africa and was witnessed by Afreximbank’s Augustine Chukwuemeka Uzoh , ManagerTrade and Corporate Finance (Intra-African Trade Initiative) .

AAA Entertainment has distributed and executive produced some of the top South African box
office hits and is looking to expand that success to the rest of the continent. Their experience in
the distribution and sales of African content locally and globally, combined with Silverbird
Group’s reach and understanding of the rest of the African cinema market, will ensure that a
slate of well-developed and produced films can reach a global audience, while being relatable
and entertaining for the domestic African market.

“We are excited about this partnership as it provides an opportunity to create great content
between the two biggest markets on the continent, namely Nigeria and South Africa, and allows
us to access pan African private equity and state funding,” Mayenzeke Baza, Head of Distribution and Financing at AAA Entertainment said.Ben Bruce with Mayenzeke Baza

“Silverbird has a long history in the Nigerian Media and Entertainment sector. We began our
journey as a live entertainment events company and expanded that into a network of Television
and radio station properties. We have successfully built the premiere West African film
distribution & exhibition company and now it is with excitement that we pivot into the feature
film production sphere by announcing our partnership with AAA Entertainment,”Ben Murray-Bruce, Founder at Silverbird Group said.

The partnership will be working exclusively with African and African American talent, looking to
bridge the two markets and talent communities, and the first talent collaboration initiated by
the Silverbird Group is with Grammy award winning producer, songwriter and board member of
the Creative African Advisory Group Vincent Berry II, who was present at the signing of the
partnership at the Afrexim Bank stand at the IATF.

“I am so grateful to be partnering with AAA Entertainment & The Silverbird Group to produce
music for the films that will showcase African talent and serve as bridge between talent across
the diaspora and the continent.”

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