The management of FrieslandCampina WAMCO Nigeria Plc, manufacturers of Peak Milk, has apologised to the Christian Association of Nigeria (CAN) over a controversial advert depicting the crucifixion of Jesus Christ.
The company published an Easter message on Friday with a picture of a dented tin of Peak Milk pierced on two sides with a nail.
The CAN had described the advertorial as “insensitive, offensive, and unacceptable.”
The Christian body had also threatened to boycott the products of the company.
In an apology letter addressed to the CAN president, on Monday, Ore Famurewa, the company’s corporate affairs executive director, said the intention of the post was not to make light of the significance of the season.
“On behalf of FrieslandCampina WAMCO Nigeria PLC, I hereby tender our unreserved apology to the Christian Association of Nigeria (CAN) as well as to the Christian community at large for the recent Good Friday social media post on the company’s social media handle,” Famurewa said.
“We acknowledge the sensitivity of the social media post considering the sobriety of the season.
“It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.
“We wish to inform the Christian Association of Nigeria (CAN) that the social media post has since been withdrawn.
“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.
“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards.”