Taylor Swift is again on Forbes Celebrity 100 list, pulling in pretax income of $185 million over the past year, her biggest earnings total yet.
Her estimated pay grew 131%, after clocking in at $80 million in 2018.
The pop singer has topped the Celebrity 100 before—in 2016, when she she captured the No. 1 spot with $170 million, courtesy of ‘The 1989 World Tour’.
Touring continues to play a crucial role in Ms Swift’s road to the top. The Reputation Stadium Tour surpassed her own 1989 World Tour as the highest-grossing in the U.S., raking in $266.1 million domestically, according to Billboard Boxscore. The 53-stadium trek ultimately reached 36 cities, seven countries and four continents, closing with $345 million overall.
In 2018, Netflix brought the Reputation Stadium Tour to the living rooms of fans on New Year’s Eve, after acquiring the exclusive rights to the tour for a live concert special. The streaming giant’s payout and endorsement deals with Apple, AT&T and Diet Coke added millions to Swift’s coffers.
In November 2018, Swift parted ways with her long-time home, Big Machine Label Group, to join Universal Music Group’s Republic Records, a deal that according to multiple sources, could be worth up to $200 million.