Silverbird Film Distribution will be premiering a Bob Marley movie titled “One Love” in early February.
A statement by the film distribution announced its first major movie release of 2024. Bob Marley “One love”. The brand management unit and SFD has put together a campaign strategy to ensure a successful build up and premier of the biopic.
Please find below an outline of the campaign activities as regards all participatory units .
Rhythm fm nation wide
LAGOS, BENIN, ABUJA, BENIN, JOS, PORT HARCORT , BAYELSA .
LUNCH BOX OLDIES – 12:15pm – 2pm
MONDAY 22ND -FRIDAY 26TH 50 %PLAYLIST BOB MARLEY
MONDAY 29 JANUARY -TUESDAY 13 FEBRUARY 100% BOB MARLEY
RADIO HYPES PUNCTUATING THE EVENT BUILD UP
RADIO JINGLES FOR AWARENESS
MOVIE TRAILER MODIFIED FOR RADIO.
TOP 7 @ 7 WITH JAJ
MONDAY 22ND JANUARY – WEDNESDAY 31 JANUARY
The number 2 song will be a throwback to a select Bob Marley song
FEBRUARY 1 WILL HAVE AN ALL BOB MARLEY COUNT DOWN
WILL ALSO FEATURE AN EXCLUSIVE INTERVIEW WITH ZIGGY MARLEY .
RHYTHM TOP TEN COUNTDOWN
WEEK 1 OF FEBRUARY WILL REFLECT AN ALL BOB MARLEY COUNT DOWN
WILL INCLUDE TRAILERS OF THE MOVIE AND INFORMATION OF THE BUILD UP EVENT TO THE PREMIER.
SILVERBIRD TELEVISION NATION WIDE .
BOB MARLEY “ ONE LOVE” OFFICIAL TRAILER SPOTS
MOVIE MANIA EPISODE FEATURING ON MARLEY “ONE LOVE” MOVIE
COUNTDOWN CALENDAR TO MOVIE LAUNCH .
SQUEEZE BACKS AND LOWER THIRDS ON BOB MARLEY MOVIE
COVERAGE OF TRIBUTE OF SONGS HAPPENING AT THE ATRIUM SILVERBIRD GALLERIA ON THE 9TH , 10, 11 TH OF FEBRUARY .
JANUARY 29TH – ROUND TABLE DISCUSSION ON THE IMPRINT OF REGGAE MUSIC DRIVEN BY BOB MARLEY ON THE NIGERIAN MUSIC SCENE.
PANELISTS INCLUDE
*JAJ THA MECCADON BLACK MUSIC HISTORIAN
DJ HUMILITY CROSS GENERATIONAL DJ
DESMOND MAJEKODUNMI
ORIS WILIKI
PATORANKONG .
E-WEEKLY COVERAGE
COVERAGE OF LIVE PREMIER
LOCATION : BANEX MALL ONIRU
DATE : FEBRUARY 13 2024.
